Merchandise Manager - Guy Harvey
About Guy Harvey
It is a leading brand in the outdoor apparel industry, committed to equipping adventurers with high-quality, sustainable, and innovative gear. We are passionate about the outdoors, and our products are designed to enhance performance, durability, and style in any environment. Intradeco serves as the exclusive apparel and headwear Licensee
About Intradeco Apparel
Founded in 1982 and with deep roots in the textile industry since 1921, Intradeco has grown into a global vertical manufacturing company, supplying quality casual clothing and thermal underwear to major retailers in the United States, Mexico, and Canada. At Intradeco, we provide a holistic approach to apparel manufacturing, encompassing all stages from ideation phase to final product distribution. Our vertical integration, combined with our lean manufacturing capability, allows us to respond quickly to market demands, handle direct-to-store and replenishment programs, and offer unique flexibility to our customers.
Our Team
We are dedicated to our mission and passionate about collaboration, moving quickly, and breaking down barriers, leveraging technology, eliminating bureaucracy, and constantly striving to evolve. Our cultural foundation is built on trust, teamwork, quality, sustainability, and integrity.
This is a full-time, on-site hybrid position in Miami, FL.
Who we are looking for:
We’re looking for a proactive and strategic Merchandise Manager to join the Guy Harvey team in a newly created role that plays a central part driving our merchandise strategy, seasonal product planning and go-to-market execution.
This position will partner closely with Design, Planning, Sales, and Marketing to drive line architecture, ensure financial alignment, and help deliver compelling, profitable assortments across key channels. The ideal candidate is equal parts analytical and creative — passionate about understanding consumer and market trends, with a strong instinct for product and a sharp eye on performance.
This is a unique opportunity to contribute to a mission-driven brand known for celebrating coastal living and supporting marine conservation, while helping shape the future of our product lines.
What you will do:
Strategic leadership and brand/business growth mindset
- Define and drive the merchandise strategy that drives sales, profitability and market share growth. Utilize data to create the line plan.
- Lead with a strategic mind-set and have a deep understanding of consumer behavior and market trends.
- Focus on the consumer first and use data analytics and consumer insights to optimize assortments, identify opportunities and reduce risks.
Merchandising, Seasonal Line Strategy, Assortment Planning
- Lead seasonal line planning and assortment architecture across categories, ensuring product segmentation by channel and SKU efficiency.
- Build a pricing and promotional strategy that balances product margin goals and being competitive with retail pricing in the marketplace.
- Collaborate with Design to define style count targets, product segmentation, and category balance based on past performance and growth opportunities.
- Align seasonal assortments with brand goals, channel needs, and financial objectives.
- Champion innovation, foster new ways to test, anticipate market shifts, and enhance assortments that align with evolving consumer needs.
Financial Planning & Forecasting
- Establish initial cost targets, pricing strategy, and margin goals for each season in partnership with Design, Sourcing, and Planning.
- Collaborate with the Planning team to build SKU-level forecasts and inform buy strategies based on projected demand.
- Ensure guardrails are in place to protect margin, avoid over-SKUing, and drive efficient use of resources.
Market & Consumer Insights
- Conduct competitive analysis and trend research to identify market whitespace, category opportunities, and risks.
- Leverage consumer data, retail sales reports, and marketplace insights to inform product decisions and seasonal strategies.
Go-To-Market Tools & Sales Support
- Own the development and maintenance of GTM tools, including internal line sheets, pricing decks, product briefs, and sales tools.
- Partner with Sales and Marketing to ensure all tools reflect accurate product details, product storytelling and positioning for seasonal launches.
- Present assortments to cross-functional partners, clearly communicating the “why” behind line decisions.
Performance Analysis & Seasonal Hindsight
- Track bestsellers, underperformers, and style productivity across seasons and channels.
- Provide clear hindsight reports and recaps to guide future assortments, pricing strategies, and category development.
Who you are:
- 3–7 years of experience in merchandising, product strategy, and planning — preferably in apparel or outdoor product category.
- Strong interpersonal skills, strong presentation skills.
- Strong business acumen and understanding of margin, costing, and pricing frameworks.
- Highly proficient in Excel and data analysis; experience with PLM, ERP, or retail planning systems a plus.
- Excellent cross-functional communication and presentation skills.
- Strategic thinker with strong attention to detail and an ability to balance creative product vision with commercial goals.
- Passion for outdoor lifestyle, apparel, or mission-driven brands is a strong plus.
What We Offer:
- Competitive Pay – We believe in rewarding success and showing our employees just how much they’re valued in a variety of different ways, including compensation.
- Health and Wellness – There’s nothing basic about our comprehensive health and wellness programs and offerings. While at work and t play, we aim to support a healthy lifestyle.
- Time away from work – Sometimes we need time away to be with family, enjoy our hobbies, focus on our health or just simply recharge. We are committed to helping out employees create a work-life harmony!
- Growth and Development – We are constantly seeking to offer opportunities and support for personal and professional development.
- Financial planning and wellbeing – No matter what financial goals our employees have set, we want to help them get there. We offer access to benefits, programs and education to help our employees to protect income, pay for expenses and invest in the future. Including a generous 401(k) match!